Google Analytics 4 Setup
GA4 has been installed to track user engagement, traffic sources, and website behaviour as the project grows.
Project Overview
Project Overview
The Crusts and Crumbs is a live baking website I designed and built using VS Code, AI-assisted development, research, and troubleshooting. I created this website as an owned SEO and growth project where I can apply technical SEO, content strategy, indexing, performance tracking, and future paid marketing experiments in a real-world environment.
The project is currently in its early stage. Google Analytics 4 and Google Search Console have been installed, and the next focus is to monitor indexing, improve on-page SEO, publish helpful baking content, and track organic performance as the website grows.
My Role
My Role
I worked on the website from both a development and SEO perspective. This included planning the structure, building the site, moving away from WordPress, setting up tracking tools, and preparing the website for SEO testing.
Website design and layout planning
Custom website build using VS Code and AI-assisted development
Research-led implementation and troubleshooting
Moved the site from WordPress to a custom-built version
Google Analytics 4 setup
Google Search Console setup
SEO planning and ongoing optimization
SEO Foundation Setup
The first stage of this project is focused on building a strong SEO foundation before analysing results.
Google Search Console Setup
Google Search Console has been connected to monitor indexing, impressions, clicks, and organic search visibility.
Indexing Preparation
The next step is to submit and monitor the sitemap, inspect important URLs, and make sure key pages are discoverable by Google.
Current SEO Focus
Since this is an early-stage owned SEO project, the current focus is on building a clean technical foundation, understanding the competitive landscape, and preparing the website for future content-led organic growth.
The website is currently a static site, so the first phase is focused on indexability, site structure, performance, internal linking, and tracking. As more data becomes available through Google Search Console and GA4, I will review search visibility, identify content opportunities, and refine the SEO strategy over time.
Indexability, sitemap submission, and URL inspection
Static site SEO structure
Internal linking opportunities
Page performance and mobile experience
Competitor and SERP analysis
Keyword and content opportunity research
GA4 and Search Console monitoring
Future blog/content roadmap
Next Steps
The next phase of this project is to validate the SEO setup, monitor early search signals, and identify opportunities for future organic and paid growth.
- Submit and monitor the XML sitemap in Google Search Console
- Inspect key URLs to confirm discoverability and indexability
- Check whether old WordPress URLs still appear in search results
- Review early Search Console queries, impressions, and indexing signals
- Conduct competitor and SERP analysis for baking-related and local search terms
- Identify keyword and content opportunities for future blog or recipe content
- Review internal linking opportunities across the static pages
- Monitor GA4 engagement data to understand user behaviour
- Explore Google Ads for high-intent local search queries
- Explore Meta Ads for brand awareness, seasonal offers, and local audience testing
- Document learnings and update the project as data becomes available
View the Live Website
Visit the live website to see the current version of the project as it continues to evolve.
Visit The Crusts and Crumbs