About Me
I started my career with a background in Mathematics, which is where I first developed an interest in working with data and understanding patterns.
Over the past 7 years, I've been working in digital marketing with a focus on SEO, helping websites improve their visibility, structure, and performance through data-driven decisions.
I've had the opportunity to work across different environments - from startups to agencies and growing companies - which has taught me how to approach problems pragmatically and adapt strategies based on context.
What I enjoy most about SEO is the balance between analysis and creativity. It's about understanding how people search, identifying opportunities, and turning those insights into practical improvements that actually make an impact.
I'm particularly interested in how SEO, analytics, and user experience come together to drive sustainable growth. As I continue developing in this field, I'm focused on deepening my expertise in organic growth, website optimisation, and data-informed decision making.
Outside of work, you can usually find me baking, reading, or working on my newly acquired ping pong skills—specifically trying to perfect my forehand strike. I also do a bit of writing—feel free to check out my thoughts and reflections over at My Mindful Ramblings .
